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Mobile Mexico & Central America Summit 2010
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Monetizing Content:
Mobile Marketing, Mobile
Social Networks, Advertising
& the Role of Service Delivery
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Time Zone: Mexico City (CST)
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January 20. (Salón España Hotel NH Santa Fe)
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TIME
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GENERAL SESSIONS
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| 09:40-10:10 |
Service Delivery Platforms
Generating revenues with innovative services.
- Quality of service (QoS) and quality of experience (QoE).
Rafael Olvera. Mechanical-Electrical Engineer, con MBA Huawei
Moderator: Claudio Schapsis, Location
Based Services, Social Networking Strategic Development, Boards Advisor,
Technology Mentor at BDNooZ
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| 10:10-10:50 |
Virtual Application Stores
Analyzing how this business model promotes consumer usage, increases the ARPU and retains customers. Market implications.
- Solutions and platforms enabling more and better offerings through a Web portal.
- Who controls the mobile content market?
Sergio Chueca, subdirector de Servicios de Valor Agregado y Contenidos de Telefónica de México
Diego Ramírez, subdirector de Desarrollo de Negocios para el Caribe y Latinoamérica de Qualcomm
Moderator: Claudio Schapsis, Location
Based Services, Social Networking Strategic Development, Boards Advisor,
Technology Mentor at BDNoo
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| 10:50-11:30 |
Applications and Business Models for Monetization
- Free downloads/subscriptions/subsidies from advertising.
- Strategies and packages to stimulate use.
Rodrigo Sánchez, Country Manager de México de WAU
Claudio Schapsis, Location Based Services, Social Networking Strategic Development, Boards Advisor, Technology Mentor at BDNooZ
Moderator: Arturo Robles, Fundador Momo México
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11:30-12:20
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NETWORKING
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12:20-12:50
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MONETIZING SERVICES WITH INTELLIGENT ADVERTISING
- Adopting new and innovative advertising formats, understanding what agencies need and expect.
- Synergies between brands and content.
- Targeted content and services, new and profitable public niches.
Daniel Getzel - Director General Mobext/Havas digital
Moderator: Claudio Schapsis, Location
Based Services, Social Networking Strategic Development, Boards Advisor,
Technology Mentor at BDNoo
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12:50-13:30
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Mobile Marketing
- How operators can collaborate in promoting the use of mobile marketing with agencies and brands, and how they can monetize this area.
- Mobile advertising models (free, paid, in exchange for ads)
- Understanding how permit considerations (opt-in) and user preference considerations reduce churn.
- Understanding what brands really need.
Pavel Alvarez Mendoza, V.P. de Mobile marketing de la Asociación de Mercadotecnia Directa y Director de Marketing de KTConexiones
Mads Galsgaard, Chief Marketing Officer of
Inmobia Mobile Technology
Moderator: Claudio Schapsis, Location
Based Services, Social Networking Strategic Development, Boards Advisor,
Technology Mentor at BDNoo
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13:30-15:00
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LUNCH
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15:00-15:30
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Enhancing and Boosting Value-Added Services
- Understanding how mobile Internet, mobile content and advertising models converge.
- Solutions that add value to content and service offerings.
- Messaging and advertising.
Erasmo Rojas, Director of Latin America 3GAmericas
Moderator: Claudio Schapsis, Location
Based Services, Social Networking Strategic Development, Boards Advisor,
Technology Mentor at BDNoo
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15:30-16:10
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DEFINING AND UNDERSTANDING THE SCOPE OF LATIN AMERICA’S MOBILE INTERNET
Advertising and Mobile Internet
- New Web uses from mobile devices.
- Technology and strategies that can boost the mobile network (3G, Tags, Bluetooth).
- Video as a driver for new service offerings.
Felipe Muñoz, Director Principal de Yahoo! Móvil Yahoo! Hispanic Americas y Brasil
Arturo Robles, Fundador Momo México
Moderator: Claudio Schapsis, Location
Based Services, Social Networking Strategic Development, Boards Advisor,
Technology Mentor at BDNoo
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| 16:10-16:40 |
NETWORKING
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| 16:40-17:30 |
Social Networks and User-Generated Content
- The scope and potential of virtual communities and user-generated content in the Region.
- International revenue models applicable to Mexico and Central America.
Oscar Castillo, Subdirector de Servicios Internacionales Telefónica Internacional
Jose Carlos Mendez Berlin, Analista, Competitive Intelligence Unit
Moderator: Claudio Schapsis, Location
Based Services, Social Networking Strategic Development, Boards Advisor,
Technology Mentor at BDNoo
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| 17:30-18:00 |
Service Exposure
- Adding outsourced Web services for rapid delivery of new services.
- How alliances with developers can help the business.
Celio Rosa, Director, Business Development Latin America, Global SDP, Communications Global Business Unit, CGBU, Oracle
Moderator: Claudio Schapsis, Location
Based Services, Social Networking Strategic Development, Boards Advisor,
Technology Mentor at BDNoo |
| 19:00 |
Cocktail Reception Sponsor
"La Terraza” de Stadia Suites Santa Fe, que se localiza en Juan Salvador Agraz 60, Colonia Santa Fe
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January 21:
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TIME
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GENERAL SESSIONS
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| 09:00-10:00 |
REGULATING CONVERGENT NETWORKS
Regulation and Competition
- Current status of and outlook for spectrum and licenses. Prospects for future spectrum bidding.
- Regulation of mobile Internet services. Should they be regulated the same way as conventional Internet? Regulators should check age.
José Luis Peralta Higuera, Comisionado de la Comisión Federal de Telecomunicaciones. (Cofetel)
Gustavo Cantú, Vicepresidente Corporativo de Nextel
Moderador: Iván Ruiz, presidente IDET
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| 10:00-11:00 |
New Businesses, New Players
- The role of regulation in light of the possibility of providing new services.
- The competition map for the mobile market in light of the recent authorization of additional services for some operators.
- The role of foreign capital.
Germán Saldivar, Subcomisión de Telecomunicaciones de la Barra Mexicana Colegio de Abogados BMA
Hugo Vicente Amezcua Melo, Alestra
Moderador: Iván Ruiz, presidente IDET
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| 11:00-11:40 |
NETWORKING
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11:40-12:10
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TV 2.0
Mobile TV and Its Actual Business Possibilities in Mexico
- Technologies and options for rapid implementation of mobile TV.
- Business possibilities now.
- Optimizing mobile TV content distribution: whenever, wherever, on any kind of devices.
Said Schwarz, Director General, TinoTV Entertainment
Moderador: Mtro. Gabriel Sosa Plata, Profesor e
investigador de la UAM Xochimilco Departamento de Educación y Comunicación
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12:10-13:30
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SPEED NETWORKING |
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13:30-15:00
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LUNCH
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15:00-15:50
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CHOOSING THE PATH TO MULTISERVICE NETWORKS
- Convergence and Alternate Networks – LTE Potential
Prospects and possibilities for developing new networks. Present and future investments in 3G. The time for LTE has come.
Saúl Castro Escobedo, 3G and VAS Director, Iusacell
Héctor Marín, Director de Desarrollo de Negocios Qualcomm
Moderador: Mtro. Gabriel Sosa Plata, Profesor e
investigador de la UAM Xochimilco Departamento de Educación y Comunicación
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15:50-16:20
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ENSURING OPTIMAL CONTENT DISTRIBUTION AND ACCESS
- Learning about the best device options for optimal delivery of multi-platform content.
Amipci Delegate
Moderador: Mtro. Gabriel Sosa Plata, Profesor e
investigador de la UAM Xochimilco Departamento de Educación y Comunicación
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| 16:20-17:00 |
NETWORKING
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| 17:00-17:30 |
Distributing and Monetizing Multi-Platform Contents
- Successful content. New investments to improve and optimize resources.
- Keys for monetizing serivices in the 2.0 era.
- Developing profitable content for every platform. Licenses and fees. Must carrier, must offer
Eduardo Ruiz Esparza, Presidenet Nacional de Canieti
Moderador: Ernesto Piedras, presidente de The Competitve
Intelligence Unit
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| 17:30-18:30 |
Round Table - Conclusions
- Value-chain representatives will discuss real possibilities and prospects for new businesses derived from new technologies.
Rafael Olvera. Mechanical-Electrical Engineer, MBA Huawei
Eduardo Ruiz Esparza, Presidenet Nacional de Canieti
Sergio Chueca, subdirector de Servicios de Valor Agregado y Contenidos de Telefónica de México
Cofetel Delegate
Moderator: Ernesto Piedras, presidente de The Competitve
Intelligence Unit |
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End of conference
Topics are subject to change at the discretion of the organizers.
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